Anu is joined by Female Founders Fund portfolio founder and Parisian makeup artist Violette, of VIOLETTE_FR – a cosmetics line made ‘avec amour’ for people and the planet, and designed with the purpose of helping people celebrate their natural beauty. Violette walks us through the behind-the-scenes of building her personal and company brand with a loyal digital following – from discovering her passion for beauty, to creating a brand bible, fundraising while 8 months pregnant, last-minute launch day ideas, product development, an increased commitment to sustainability and transparency, and more.