After last week's "whisper" episode, I'm hoping this week sounds better. This week I am talking about one of the absolute best Bourbon distilleries, Jim Beam. I also play a recording of Mr Van Winkle talking about protecting the quality and "prestige" of a brand, that I think is a part of the problem of the Bourbon world. All while drinking some Beam made Bourbons. I had a lot of fun with this one. if you like what I am doing here go to the podcast page and click the follow button and give it a rating. Follow on Facebook and Instagram where you can leave comments and reviews about the podcast. For anything else you can reach me at [email protected]. Cheers