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Boutique vs. Fiverr: The Creator's Choice with Thomas Ball
In this conversation, Jeremy Thone welcomes Thomas Ball onto the "Social Dream Machine" a show, dedicated to making money in the creator economy.
Ball introduces a copywriter for health and wellness experts and a CSM for Dakota Robertson's cohort, "Growth Ghosts."
Ball emphasizes the importance of understanding the distinction between 'services' and 'offers' and crafting offers that address specific pain points of clients.
They discuss de-risking strategies for clients, including money-back guarantees and selectively choosing clients to work with based on mutual alignment and belief in the product or service.
Jeremy and Thomas delve into the importance of relatability and vulnerability in storytelling to connect with audiences.
Thomas shares insights into creating effective hooks by understanding the psychological aspects of the audience and leveraging the power of hope and fear.
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By jcthoneIn this conversation, Jeremy Thone welcomes Thomas Ball onto the "Social Dream Machine" a show, dedicated to making money in the creator economy.
Ball introduces a copywriter for health and wellness experts and a CSM for Dakota Robertson's cohort, "Growth Ghosts."
Ball emphasizes the importance of understanding the distinction between 'services' and 'offers' and crafting offers that address specific pain points of clients.
They discuss de-risking strategies for clients, including money-back guarantees and selectively choosing clients to work with based on mutual alignment and belief in the product or service.
Jeremy and Thomas delve into the importance of relatability and vulnerability in storytelling to connect with audiences.
Thomas shares insights into creating effective hooks by understanding the psychological aspects of the audience and leveraging the power of hope and fear.