The beef industry is segmented into different silos: cow-calf, feedlot, packer and more. It's tough to share data between these segments and get a real understanding of how cattle perform in different areas.

A new technology introduced by Zoetis uses blockchain technology to allow data sharing between segments as well as access to data along the beef supply chain. In a recent BoviNews chat, Dr. Kent Andersen from Zoetis described the new technology, called Blockyard, and it's potential impact on the industry.