Thinking Caps

Bowtech's Data Strategy Drives Measurable Lift in Sales


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In this episode, Tim Glomb invites Bowtech brand's Director of Marketing Jeff Suiter to discuss the results from their 3-year-long database growth strategy and the rewards they are reaping. The takeaway? A significant drop in marketing churn, impressive revenue lift, and an enormous increase in market share. Jeff shares stats, facts, and figures on how their 3-year-long partnership with Cheetah Digital's Suite has been the major driver of this success and drove an incredible revenue lift during the COVID-19 crisis in early 2020.

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Thinking CapsBy Cheetah Digital

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