In this episode, I share the pivotal moments from Week 2 at Box Brand, where a game-changing realisation about our business’s identity reshaped how we approach everything—from stock displays to branding. Through conversations, reflections, and customer interactions, I discovered that Box Brand isn’t a clothing brand; it’s a hub for personalisation and customisation. This shift in perspective led to actionable changes that brought us closer to our purpose and improved customer understanding.
What You’ll Learn in This Episode:How a simple conversation with another business owner brought clarity to Box Brand’s identity. Why understanding your business’s core identity is crucial for consistent messaging and decision-making. The steps we took to align our shop layout, stock presentation, and product range with our purpose. The power of adapting to feedback and pivoting for growth. A transparent income report: what we earned in Week 2 and how it reflects our progress.
Links and Resources:Join the Conversation: Share your thoughts on business identity and adaptation in our Facebook group, Grow Your Brick-and-Mortar Business Success.
Get Inspired: Sign up for the waitlist for my upcoming book, Leading with Heart, launching next May.
Join the waitlist here – https://www.leemidlane.com/books . 
Missed last week’s episode? Catch up here.
Timestamps:
00:00 – Welcome to Episode 27: Why this week was a turning point for Box Brand
02:10 – The conversation that sparked a major realisation
05:00 – It’s hard to read the label when you’re inside the bottle
08:40 – Translating the insight into actionable changes
13:30 – Customer reactions and feedback on the fresh approach
17:40 – Week 2 income report: £309 and what it tells us
19:20 – Lessons from Week 2: Why clarity in business identity matters
Key Takeaway:
Clarity in business identity starts with the business owner. If you don’t fully understand your purpose, your customers won’t either. Stay open to feedback, pivot when needed, and never stop refining.