In this episode I am joined by Jacob and Victor Eriksson, founders of Boxbollen. What do Khloe Kardashian, Will Smith, and thousands of TikTok creators have in common? They’ve all been hooked on Boxbollen, the Swedish reflex-training game that went viral overnight. Founded by two brothers, Boxbollen turned a simple head-tracking ball into a global fitness and gaming sensation. From partnerships with top athletes to landing in millions of homes, their journey is a masterclass in viral growth, product innovation, and community-driven marketing. In this episode, we break down how they built an addictive challenge that even the biggest names can’t put down.

Make sure to check out Boxbollen at: https://boxbollen.com

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