After witnessing the struggle and inconvenience he and many of his friends had to go through to get African foods, Boyede embarked on a journey to remedy this problem. This journey led to the creation of OjaExpress.  Boyede and the OjaExpress team seek to enhance the lives of immigrants and cultural food lovers by making cultural foods easily accessible through the OjaExpress digital marketplace.

Boyede Sobitan is the Co-founder and CEO of OjaExpress, a digital marketplace for culture-specific grocery stores. Boyede’s route to tech and entrepreneurship is very unlikely given his background.  Boyede is a healthcare administrator. He graduated from the University of Illinois-Chicago’s College of Nursing with his BSN and School of Public Health with his Masters in Healthcare Administration (MHA).  Boyede has a passion for mentoring, community development, and social responsibility. We discuss his path to entrepreneurship and the struggles founders of color often face when building a business.

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