A clip on YouTube called "BP spills coffee" refers to the Deepwater Horizon oil spill in 2010, one of the biggest environmental disasters of the Petroleum industry. In the clip, managers first try to downplay the incident, then come up with remedies to address it. A failure culture - "fessing up to one's mistakes" is not visible. In this episode, I talk about the necessity of such a culture, how we can learn from a startup movement that gets founders on stage to admit to their errors. And how al of this is conducive to innovation and creativity in an organizational setting.