The Federal Circuit Court of Appeals reversed a lower court's final judgment of false advertising under the Lanham Act and unfair competition under state law against ThermoLife International LLC, Ronald L. Kramer, and Muscle Beach Nutrition LLC (collectively, "Appellants" or "defendants"). The appellate court found that BPI Sports, LLC ("BPI" or "plaintiff") failed to prove the "literal falsity" element of its false advertising claim. However, the court affirmed the district court's sanctions order against the Appellants regarding attorneys' fees, stemming from Mr. Kramer's bad-faith creation of a backdated license agreement and subsequent discovery obstruction. Case summary: https://www.cafcnewsbriefs.com/post/bpi-sports-v-thermolife-decided-june-16-2025