The Full 48

B/R co-founder Dave Finocchio: NBA needs radical changes


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B/R co-founder and former CEO Dave Finocchio joins "The Full 48 with Howard Beck" to discuss the NBA's ratings decline and changing audience -- and why radical changes to the schedule and playoffs are now a must. "Tweaks aren't going to work."

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The Full 48By Bleacher Report and Howard Beck


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