Get to know Brad Berens, the Editor in Chief of iMedia Connection and Chief Content Officer of the iMedia events. On this episode, we cover topics ranging from Hollywood story analysis to the power of kneeling chairs to the value of vanity Google alerts.

Brad is a recovering Shakespearean expert, having come from academia to Hollywood, always incrementing his knowledge of what makes audiences aggregate around stories. He's a stage historian focused on one question: "what do consumers want from media?" Find out what Brad has learned as he and Susan discuss "media tribes" and the "anatomization of content." Yes, "anatomization" which effectively means categorization but in a bad way - breaking our media down into it's essential sound-bite elements where the construct of related information is no longer associated. How can we create "cognitive funding?" In other words, audiences bond to media through connection and repetition - the same thing happens in media frequency to create bond to brand. If we chop our media into bits, will we blow away our ability to aggregate audiences? Brad is convinced that mass culture is on a diet. Will we get thin? Brad won't. He self-describes as "mediavourous" which is carnivorous with media.