Office Hours with David Meltzer

Brad Federman, Shaheen Samavati | Office Hours #761


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Brad Federman

Brad Federman, M.Ed., is on a mission to inspire possibilities. Every day, countless people struggle in workplaces that fail to live up to their promises and values. Brad has dedicated his career to changing that narrative, helping organizations create cultures where employees and customers thrive. As the founder of PerformancePoint, he partners with industry leaders like Nordstrom, FedEx, and Mayo Clinic to build winning cultures where both the business and their individuals thrive. He is a recognized expert, international author, speaker, coach, and consultant, frequently featured in spaces and places such as Fortune, FOX Business and Forbes. His past literary works include Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Brad is passionate about helping organizations “discover and live their lives as possible.”

Shaheen Samavati

Shaheen Samavati is the Co-Founder and CEO of VeraContent, a multilingual content agency specializing in localized content and social media management for international brands across Europe. With a background in journalism and an MBA from IE Business School, Shaheen brings a unique blend of storytelling and strategic insight to her leadership. Since founding VeraContent in 2016, she has grown the company into a trusted partner for global clients like Too Good To Go, Sony Music Spain, and IE University, managing a team of 14 in-house professionals and over 200 vetted freelancers. Her work has earned the company recognition as a 2023 European Content Awards finalist. Beyond VeraContent, Shaheen is passionate about supporting content professionals and expats. She launched The Content Mix, a thriving community and podcast series for marketers, and SpainGuru, a go-to resource for navigating life in Spain.

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Office Hours with David MeltzerBy David Meltzer