President of GeriNet Medical Associates and Health Essentials Physician Network, Brad Hively, joined the podcast with a focus on palliative and end of life care.  Brad has a wealth of experience in the managed care world.  Brad spent 5 years with Heritage Provider Network including his role of IPA Administrator that oversaw 40,000 lives.  Brad’s education includes a BA from UCLA in Business Economics and an MBA from Stanford’s Graduate School of Business.