Activate Your Audience!

Brad Jackson - Turning Overwhelming Projects into Impact-Driven Experiential Marketing Campaigns


Listen Later

If you've ever wondered how to turn overwhelming projects into impact-driven experiential campaigns, this episode is for you. We're thrilled to have experiential marketing maestro, Brad Jackson, founder and executive producer of Out of Office, with us to drop his wisdom and insights. Brad takes us on a wild ride, from his early days producing concerts in college to mixing it up with big brands and celebrities in the experiential marketing arena.

In this chat, we uncovered quantifying ROI in experiential marketing and dissect the challenges and unravel the complexities to reveal how leverage around customer experiences can boost your brand. We share our triumphs and our learnings in transforming customers into fans. Learn about the invaluable growth tools for freelancers, agencies, and brands in this bustling industry.

As the episode wraps up, we venture into the world of freelancing and its impact on personal branding. Here, we share our unique experiences and insights, discussing the thrills and spills of working for oneself. Brad steps up with some golden nuggets about using LinkedIn for networking and promoting your work. We also offer a glimpse into our upcoming trend report, featuring industry standard rates and top trends for the year ahead. Join us for this enlightening conversation and don't forget to share your thoughts!

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 


Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!


Subscribe to the podcast for more great episodes!

Activate Your Audience!

Share and comment below to let us know what you think.

Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

Connect on LinkedIn

See our work

...more
View all episodesView all episodes
Download on the App Store

Activate Your Audience!By Imperial Branding Agency