
Sign up to save your podcasts
Or


We’re joined by Brad and Marshall Smith of Pender-Craft to talk about what it looks like to step into business together: not through inheritance, but by choosing to take a risk side by side. They share how this opportunity came together, how they’ve navigated the tension between father, son, and co-owners, and what it means to build something meaningful while learning how to lead together in real time.
→ Connect with Natural State Wealth Advisors
If you are a family business owner or small business owner looking for:
This conversation will give you a real, behind-the-scenes look at what that actually takes.
--
→ Watch this episode on YouTube
00:00 Stats about Family Business
1:09 Brad's journey into Pender-Craft
9:00 Marshall's journey into Pender-Craft
15:00 Finding a good father / son business fit
19:00 Evaluating risk
28:00 How roles are divided up
42:30 Unique rewards & challenges
52:00 Advice to fathers & sons thinking about going into business together
1:00:00 Pitfalls of family business
--
On Cornerstone Conversations, we explore the unique dynamic of fathers and sons who work together, whether they built something from scratch or carried something forward.
Our mission is to create a space for intentional conversation and storytelling around family business transitions and legacy by enabling more dads to see working with their kids as a discipleship opportunity and more sons to see working with dad as an honor, not a handout.
Connect with Kile Graves or Cornerstone Coaching on LinkedIn
Learn more about Cornerstone Coaching at www.cornerstoneco.com
By Cornerstone CoachingWe’re joined by Brad and Marshall Smith of Pender-Craft to talk about what it looks like to step into business together: not through inheritance, but by choosing to take a risk side by side. They share how this opportunity came together, how they’ve navigated the tension between father, son, and co-owners, and what it means to build something meaningful while learning how to lead together in real time.
→ Connect with Natural State Wealth Advisors
If you are a family business owner or small business owner looking for:
This conversation will give you a real, behind-the-scenes look at what that actually takes.
--
→ Watch this episode on YouTube
00:00 Stats about Family Business
1:09 Brad's journey into Pender-Craft
9:00 Marshall's journey into Pender-Craft
15:00 Finding a good father / son business fit
19:00 Evaluating risk
28:00 How roles are divided up
42:30 Unique rewards & challenges
52:00 Advice to fathers & sons thinking about going into business together
1:00:00 Pitfalls of family business
--
On Cornerstone Conversations, we explore the unique dynamic of fathers and sons who work together, whether they built something from scratch or carried something forward.
Our mission is to create a space for intentional conversation and storytelling around family business transitions and legacy by enabling more dads to see working with their kids as a discipleship opportunity and more sons to see working with dad as an honor, not a handout.
Connect with Kile Graves or Cornerstone Coaching on LinkedIn
Learn more about Cornerstone Coaching at www.cornerstoneco.com