Brad Michelson talks with Rob McNealy about how marketing crypto projects poses a unique set of challenges due to the rules imposed by many social media and traditional marketing channels.

Brad Michelson runs the US marketing team at eToro, a global social trading platform with over 13 million global users. He is a digital marketer with over ten years of experience taking FinTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi.