Continuing our conversation with Brad Roos, we discuss sustainability in Rockford even further. Inspired by neighboring communities, Brad, Sustain Rockford, and a growing number of others are leading the effort to develop and implement a sustainability plan in the Rockford region. He talks about how important it is to establish and track sustainability metrics and Brad offers his opinion on how important moral leadership will be in engaging cooperation among our neighbors in what is bound to be one of the greatest challenges the human race has ever faced.