The award-winning Hickory Tavern has 27 locations in four states. And it all started 22 years ago with a couple of guys who just wanted a place to watch a game while eating great food and drinking a couple of beers. Co-founder and CEO Brad Smith joins us on the BrandBuilders Podcast for more on the brand's backstory, what's made the Hickory Tavern so successful, and the science behind "craveology."