In this episode, I sit down with Brad Wilske, one of the founders and owners of Lost Giants Cider Company. Brad and his two business partners Chris Noskoff and Abe Ebert established Lost Giants Cider in 2017 and opened their taproom in Bellingham,  WA in 2018. Among the many hats that Brad wears in the company, his focus is on the taproom and brand management. Brad has always loved and admired art which landed him in a graphic arts program in college. Finishing college on the cusp of the digital boom, he jumped into his career working in graphic design and marketing and leveraging technology in the new era of design. Finally settling into a comfortable long term role at a great company, Brad was introduced to the emerging craft beer industry in Bellingham. He picked up a bartending job on the weekends, and all of the sudden, something started to change. Over time, his connections grew in the craft beer community and so did his passion. So, he left his stable job, his comfortable paycheck, and jumped on an opportunity to join a rapidly growing brewery in its early years - Kulshan brewery. It’s here that Brad’s love for the craft beer community really took hold. It’s where he met his future business partners, Chris and Abe, and an idea began to brew at the brewery. Eventually, they joined forces to create Lost Giants Cider Company. They built their idea from the ground up, followed their passion, and went into business for themselves, taking a trail a little less traveled. 

Plugs:
Learn more about Lost Giants Cider Company at https://lostgiantscider.com/
Follow @lostgiantsciderco

Learn more about this podcast at www.thetrailslesstraveled.com/
Follow @tltpodcast

Credits:

Hosted by Jacob Bassett

Recorded, Mixed, and Produced by Jacob Bassett

Logo by Jessica Mucha

Intro Music by MusicalSmile

Transition Music by Phil Larson

Recorded in Bellingham, WA.