Brad calls himself a storyteller. More specifically a data storyteller.

Brad is a  skilled entrepreneurial oriented and customer-centric Data/Business Analyst with keen data-driven storytelling abilities. Key focus is on KPI metrics, sales, customer insights, financial forecasting, product performance, campaign tracking, marketing campaign Attribution and Conversion Optimization, client segmentation, and client profiling. Applies years of data analysis, social science, marketing, content creation, TV broadcast, storytelling and business ownership experience to generate data driven business decisions. 

 

Due to Covid-19, he is in the process of re-defining himself once again to pursue his passion for photography and combine it with his passion for data as a storyographer. Branding himself as Bradzip, the storyographer.