Collabcast by IAOA with Captain Dave Jackson

Bradley Flowers with Portal Insurance


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Bradley shares with us his career track starting with his time with a life insurance company, to Alfa, to State Farm to his current independent agency, Portal Insurance.  He also shares how he and best friend, Scott Howell, began The Insurance Guys Podcast, Making the Donuts, and Top Dog Pet Insurance.


Episode Highlights:

  • Bradley shares his beginnings in the insurance industry before starting his own agency, Portal Insurance. (6:14)

  • Bradley discusses his experience in implementing innovative social media strategies in the insurance industry and realizing that the only competition that matters is with oneself. (11:36)

  • Bradley shares how he met Scott Howell, how The Insurance Guys Podcast started, and how it gained traction. (18:08)

  • Bradley mentions that podcasting requires technical knowledge, good audio skills, entertaining and informative content, and dedication to building an audience. (22:54)

  • Bradley discusses how building relationships and focusing on connection can lead to unexpected opportunities, like getting a prominent speaker for free and landing a podcast guest. (28:09)

  • Bradley explains that Top Dog Pet Insurance is a startup that aims to make it easy for agents to buy and sell pet insurance with a user-friendly platform and higher commissions than other carriers, while also offering personalized options for customers who truly care about their pets. (39:16)

  • Bradley mentions that his presentation at the IAOA conference will outline a step-by-step process of transitioning from a culture that prioritizes agency owners to one that prioritizes agency employees. (44:28)


  • Key Quotes:

    • “The reason we interviewed independent agents is they were the ones most willing to share. You know, there's not a culture of sharing on the captive side of the industry.” - Bradley Flowers 

    • “My intention was to build a relationship it was not to get somebody on my podcast. And I think that it's a good analogy for real life as well.” - Bradley Flowers 

    • “Our goal is to build a big national agent. That's why we made that Portal, and not Bradley Flowers Insurance or Mobile Bay insurance or something like that. And, our mission is sort of to redefine the way insurance agencies are operated in every sense of the word.” - Bradley Flowers 


    • Resources Mentioned:

      • Bradley Flowers LinkedIn

      • Portal Insurance

      • The Insurance Guys Podcast

      • Youtube Series/Blog: Making the Donuts

      • Top Dog Pet Insurance

      • Reach out to Dave Jackson

      • Independent Agency Owners Alliance | IAOA

      • ...more
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        Collabcast by IAOA with Captain Dave JacksonBy Captain Dave Jackson