How I Deal

Bradley Paster @ Guardsquare (#16)


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Bradley talks through a random inbound lead that turned into the single largest transaction in their company's history. Featuring Bradley reverting back to a closing role as a Sales VP, a death in the family mid-deal & the rest of the team rallying together to bring it across the finish line as a result. Balancing sales performance & mental health is at the forefront of this conversation. We need to talk about it as revenue professionals more, but this is a start.

Bradley's 3 Sales Tips:

  1. Build a process each step of the way & stick to it.
  2. Engage your internal teams early & often. Both your team & the prospects.
  3. Don't be an ass. Empathy over everything in sales.
  4. Bradley Paster: https://www.linkedin.com/in/bradleypaster/

    Taylor Dahlem: https://www.linkedin.com/in/taylordahlem/

    Junior Lartey: https://www.linkedin.com/in/juniorlartey/

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    How I DealBy Taylor Dahlem