10 Lessons Learned

Braeden Rhys - Authenticity is Your Superpower


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Braeden Rhys talks about his experiences as an individual, as a professional in marketing and PR, and as a trailblazing entrepreneur. He discusses his journey as a gay man, from being a youth minister to becoming an escort and a drag queen, and how these experiences shaped his approach to business and personal growth. He shares his insights on embracing authenticity, persevering through hardships, and shaping one's own future.

About Braeden Rhys

Braeden Rhys is a trailblazing marketing and public relations professional, celebrated as one of Australia's Top 100 Entrepreneurs. With a portfolio of multi-award-winning brands, including Sweet Release Agency, the world's leading Adult Industry marketing and PR agency, and Axis Global Co, ranked among the top 100 growth marketing agencies globally, Braeden has made an indelible mark on the business landscape.

His journey to success was a testament to resilience and the power of authenticity. Raised within the confines of the ministry, Braeden grappled with the conflict between his true identity as a gay man and the strict beliefs he was taught. Denying his sexuality and convinced that he could "pray the gay away," he eventually found the courage to break free from the confines of the church, embracing his true self with pride.

Unafraid to explore uncharted territories, Braeden embarked on a journey of self-discovery that led him to the deep end of the Adult Industry. Adopting the alter-ego name, Jett Black, he thrived as a male sex worker, defying societal norms and leveraging his success as one of the most respected ambassadors in the Australian adult entertainment world.

Drawing from his genuine passion and love for the Adult Industry, Braeden established Sweet Release Agency, which quickly gained acclaim as the top marketing and PR agency in its field. Simultaneously, he revealed yet another facet of his identity as Kara Zmatiq, Australia's Premier Live Singing Drag Queen, captivating audiences with soulful performances and earning accolades on platforms like Australia's Got Talent.

Braeden Rhys faced adversity head-on, finding strength in humility and authenticity. His journey from sex worker to celebrated entrepreneur showcases his resilience and determination to overcome challenges. Despite creating unique brands and personas, Braeden never lost sight of his roots, remaining grateful to the Adult Industry for accepting him without judgment.

A firm believer in the power of authenticity and genuine passion, Braeden Rhys attributes his success in life, business, and relationships to staying true to himself. He constantly emphasizes the importance of dynamic education and making a positive difference in the world, inspiring others to embrace their true identities and pursue their dreams unapologetically.

With an unwavering commitment to self-improvement and a passion for blazing new trails, Braeden Rhys continues to redefine success on his terms. Guided by authenticity and an unyielding desire to leave a positive impact, he remains a beacon of inspiration for all those striving to live their best lives while embracing their true selves.

Episode notes

Lesson 1: The Customer Isn't Always Right 04:52

Lesson 2: Authenticity is Your Superpower 11:44
Lesson 3: Craft Your Personal Brand 23:40
Lesson 4: The Power of "No Learn to say "no" when necessary. 28:04
Lesson 5: Banish Toxic Influences 31:17
Lesson 6: Humble Beginnings Lead to Greatness Stay humble and grounded. 35:54
Lesson 7: Creativity Fuels Innovation Cultivate your creative spark. 40:49
Lesson 8: Own Your Sexuality and strength. 44:25
Lesson 9: Write Your Future Take control of your destiny. 48:37
Lesson 10:  Embrace Change with Open Arms. 52:38

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