2016. Planet Earth. Millions of humans spend time reading, writing and learning in universities. Intrigued by this situation, a group of scientists invented a program capable of entering researchers' brains to discover their puzzling feelings about academia. After months of hard work, they finally set up their new machine at the entrance of SOAS, University of London, for a first test. Here starts an unusual journey through a whirlwind of thoughts in a quest to answer the question: "Is research sexy?"