The conversation with host Clare Forestier and guest, Event Psychologist, Victoria Matey explores how to change the status quo in event planning by incorporating brain-friendly strategies.

It discusses the mistakes organisers make - including not optimising content delivery and not providing guidance to speakers on how to engage the audience. Building connections between speakers and facilitating networking opportunities are crucial for creating a cohesive event experience. The loop of engagement can be established by treating attendees as human beings, asking for their advice, and maintaining communication before, during, and after the event. Other brain-friendly strategies include creating a comfortable environment, providing natural light, reducing noise, and incorporating wellness breaks.

Victoria Matey is an event psychology advisor and co-founder of Matey Events, event consultancy and the author of the 'Event Psychology Lab' online course and '10 Principles of Strategic Event Planning' book.

She leads the Event Psychology club, a community and the top resource for eventprofs looking to transform events with brain science insights, and hosts the podcast What If I Told You, the Event Psychology podcast. Victoria has been recognized by Smart Meetings as a Top100 Smart Women in Meetings, a ChangeMaker by MeetingsNet, and in 2022 she was named the Meeting Professional of the Year.https://www.linkedin.com/in/victoriamatey/

Sign up for Victoria's newsletter here:  https://eventpsychology.gumroad.com/l/membership

Twitter: @MateyEvents

website: matey.events

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