Whenever I think about our fourth main brain chemical, it always makes me think of superheroes. What are superheros known for? For using their super powers for the good of others, usually to help people who are in need.

And, the stakes are high, right? Superheroes are known for risking their lives for the sake of someone else. Not all superheroes wear capes though, right. When I think of the brave men and women who risk so much on a daily basis in the line of duty, it’s incredible to me how they put their well-being, even their lives, on the line to keep us safe.

So, that feeling of heroic action, that surge of energy where you feel compelled to do everything within your power to help rescue someone, that’s all connected to endorphins, our fourth main brain chemical.

Our brain experiences endorphins when we sense danger, a chance to do something heroic to help someone get out of a bad situation. We’ll talk more tomorrow about how to activate endorphins in your audience’s brain, but for now, take risks today for the sake of serving your audience better than anyone else.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”