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Brain Science-Based Persuasion 101: Shaking the Status Quo With Endorphins | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
A lot of people wrongly connect endorphins to adrenaline junkies, but that’s not the true nature of endorphins. As I shared yesterday, endorphins are tied to heroic action not for your benefit but for the benefit of someone else.
It means risking your reputation, your well-being, your livelihood, even your life for the sake of someone you care about and want to serve.
That’s where endorphins are the most powerful: we can’t think about what our messages mean for our audiences just today; we have to focus on how our messages have the power to change someone’s life forever.
It means not playing it safe. Here are a few statements that you can use to communicate with the power of endorphins to better serve your audience:
You can keep listening to your cardiologist and die from a heart attack...or you can listen to me and I can save your life.
Everything you thought you knew about mutual funds is wrong and you’re headed toward disaster in retirement right now.
Most speakers want a standing ovation. If I only get a standing ovation, I’ve failed as a speaker.
Each of these statements is designed to shake the status quo and set beliefs your audience has. You’re making extraordinary statements, even claims that people would find unbelievable, because you believe so much in your Message and know you’re right.
That will catch your audience’s attention, but it’s up to you to then deliver on that new status quo with products and services that actually deliver on your claims.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookA lot of people wrongly connect endorphins to adrenaline junkies, but that’s not the true nature of endorphins. As I shared yesterday, endorphins are tied to heroic action not for your benefit but for the benefit of someone else.
It means risking your reputation, your well-being, your livelihood, even your life for the sake of someone you care about and want to serve.
That’s where endorphins are the most powerful: we can’t think about what our messages mean for our audiences just today; we have to focus on how our messages have the power to change someone’s life forever.
It means not playing it safe. Here are a few statements that you can use to communicate with the power of endorphins to better serve your audience:
You can keep listening to your cardiologist and die from a heart attack...or you can listen to me and I can save your life.
Everything you thought you knew about mutual funds is wrong and you’re headed toward disaster in retirement right now.
Most speakers want a standing ovation. If I only get a standing ovation, I’ve failed as a speaker.
Each of these statements is designed to shake the status quo and set beliefs your audience has. You’re making extraordinary statements, even claims that people would find unbelievable, because you believe so much in your Message and know you’re right.
That will catch your audience’s attention, but it’s up to you to then deliver on that new status quo with products and services that actually deliver on your claims.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”