This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, exploring Google Brain Lock and how it governs geolocation, geospatial relevance, and local rankings, because Google reduces locations to boundaries and centroids rather than human perceptions of place.

Paul explains how Google defines cities using single coordinate points, why proximity to the centroid influences Maps visibility, and how poor location page strategy causes cannibalisation. The discussion breaks down near me searches, keyword plus city intent, and why service area businesses can reposition demand without moving premises, because relevance is measured spatially, not emotionally.

This episode is essential for anyone working with Google Business Profiles, Maps SEO, or large scale local page builds.