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At Pixar they’ll frequently bring a director in his or her in progress film in with a group of other experienced storytellers. And they call this a brain trust.
The purpose of the brain trust is not to tell the director what to do. But to highlight areas that may be weak. Or to spark ideas for moving forward.
Brain trusts are excellent ways to solicit feedback on designs internally.
In the book, “Creativity, Inc”, which I highly recommend by the way, Ed Catmull shares a number of helpful tips around brain trusts and I’ll share a few of them here.
Ed says, quote:
End quote.
There’s a great corollary here to design teams.
In my experience. Everything Ed shared applies equally well to product design.
And if you haven’t given them a try. Assuming you have the culture for it, I’d suggest giving brain trusts a go within your company.
At Pixar they’ll frequently bring a director in his or her in progress film in with a group of other experienced storytellers. And they call this a brain trust.
The purpose of the brain trust is not to tell the director what to do. But to highlight areas that may be weak. Or to spark ideas for moving forward.
Brain trusts are excellent ways to solicit feedback on designs internally.
In the book, “Creativity, Inc”, which I highly recommend by the way, Ed Catmull shares a number of helpful tips around brain trusts and I’ll share a few of them here.
Ed says, quote:
End quote.
There’s a great corollary here to design teams.
In my experience. Everything Ed shared applies equally well to product design.
And if you haven’t given them a try. Assuming you have the culture for it, I’d suggest giving brain trusts a go within your company.