In this quick discussion with Bram Balcaen the founder and CEO of Equicty; we discuss about the digitisation of Stable Management and how his company is bringing ease to the process of managing the daily activities involved in Stable, Equine and Sports management. We also consider perspectives involved in the digitisation of the Equine market and how he believes we must work as an industry in order to bring innovation and change to this shallow and complex industry.