In this episode, Maria Lemmo, Assistant Vice President of Core Innovation Solutions at CNB Bank, delves into the bank’s multi-branding strategy and the launch of their digital brand, Impressia Bank. She shares how Impressia Bank enables CNB to serve women business owners and tap into new markets. Maria discusses how this multi-brand approach enhances customer experience by fostering local decision-making, community engagement, and convenience across all branches. This strategy, supported by their partnership with COCC, has been key to maintaining market share and achieving success in diverse markets. The episode also underscores the importance of financial education and CNB’s active role in financial literacy fairs.