In the post-privacy world, app marketers are under pressure to identify new user signals to reach their audiences and measure success. In this episode of The Groove, Peggy Anne Salz talks shop and marketing shortcuts with Adam Landis, Head of Growth at Branch Metrics, the mobile linking and measurement company. Adam draws from his long track record as founder and CEO of  AdLibertas, the data platform that helps developers gather and analyze their first-party data in one place that Branch acquired last August, to highlight ways you can do loads more with less data. He also shares smart advice to survive SKAN 4: lean into the data, test often, and measure your outcomes.