All About Brand with Ian Evenstar

Brand 101: Defining a Brand, Branding, and Brand Touchpoints


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Branding is an essential component of building a prosperous company, organization, or career. But I find that there are so many misunderstandings about what makes a brand, how to do branding, and ultimately how to build a successful brand. Because of this, I find that to make a significant change; we always need to start with an understanding of what a brand is.

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All About Brand with Ian EvenstarBy Ian Evenstar