Rick & Rick Rule the World

Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)


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🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and more.
IN THIS EPISODE
🤓 135,000 strong: What happens in San Diego never stays there (at 01:38)
💥 Overall impressions from newbies & and novices (02:30)
🤘🏼 Party Central: “Ready Party One” rocks the cosplay (04:30)
🧱 Lego brand activation: Replicating Comic-Con in plastic bricks (05:10)
🤖 Galactus for the win: In a sea of cosplay, one towers over all (07:45)
💃🏼 Andor or else? The “Niamos!” flash mobs that never happened (08:08)
💩 Todd McFarlane unfiltered: The weirder side of Comic-Con 2025 (08:34)
🤬 Inside, outside, upside down: A cruel opening-day joke on attendees (09:40)
🚍 A trippy bus ride you can only catch on the way to Comic-Con (11:46)
🎸 Zartan’s Revenge: Cobra Command goes heavy metal with Cold Slither (12:35)
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Rick & Rick Rule the WorldBy Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

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