<p>Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.</p>

Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.

Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both

Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data & analytics, customer experience, personalization, and marketing.

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Join Blue Acorn iCi as they interview customer experience and commerce experts about the latest industry insights and trends. Guests come from a wide range of backgrounds and share insight into topics such as experience driven commerce, data &amp; analytics, customer experience, personalization, and marketing.

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Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both

Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both