Do You Even Influence?

BRAND: AlmoMilk - How a Masterchef contestant used her profile to build an Almond empire


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This is our long-awaited first deep dive into the BRAND side of content creators. In these chats, we will talk to the CEO's and founders of brands who have amazing online content and ask them about their journey and what role the influencing industry has had in their success.
If you’re a foodie like us, you’ve probably seen Almomilk’s amazing content online, with today’s guest, founder and CEO Linda Monique showing all the interesting things you can make with Australia’s first, long life, Aussie grown Almond milk. What you might not know, is that Monique was an original contestant on the first season of Master Chef, Australia. Today she talks about: 

  • How her social media strategy for her brand changed as she realized the importance of collaboration with content creators
  • And she spills the beans on what it’s really like to start your own business 
  • And some of the pitfalls along the way 


MENTIONS:

Abbi Interiors

Lucy Folk - another she loves

The Pattern - app she loves

Clubhouse - app she loves

Invisible Zinc

Welle Co

Nuut

Adil Bux 

Masterclass


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Do You Even Influence?By Renee Buckingham, Chloe Perrett