Featuring leaders from ESPN, Toyota, the University of Oregon, and moderator/commentator Sanyin Siang. Our speakers discuss the importance and influence of your brand, the responsibility to guide your efforts to create a positive impact for the greatest good, and how your brand can best identify and reflect core ideals, trust, and relationships. Brand is bigger than just yourself, your team, league, conference, university, or company. Now, more than ever, brands are intertwined with  society and behavior beyond standard causality and correlation. For better or worse, individual and collective brands have the opportunity and responsibility to be more, do more, listen more, and inspire action.