Your Sparkly Brand

Brand Archetypes Explained Part 2

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Last week, we started a discussion on brand archetypes and the importance of brand archetypes to your branding. We also discussed different brand archetypes and their characteristics.

This week, we conclude our discussion and provide you with tips on how you can build a solid brand archetype. You’ll also discover what brand archetype your business embodies and how to really dig into that personality and tone of voice in order to carve an indisputable personality for your brand.

Key points in this episode…

  • Lauren realizes how much she loves connecting people with opportunities.
  • Meg works on updating her lead magnets to include more robust resources that can help leads through a problem.
  • The second half of the brand archetypes.
  • Archetypes that leave a legacy.
  • Qualities of ‘the Outlaw’ archetype
  • Brands, characters and industries that embody ‘the Outlaw’.
  • Qualities of ‘the Magician’ archetype
  • Brands, characters and industries that embody ‘the Magician’.
  • Qualities of ‘the Hero’ archetype
  • Brands, characters and industries that embody ‘the Hero’.
  • Archetypes that explore spirituality.
  • Qualities of ‘the Innocent’ archetype
  • Brands, characters and industries that embody ‘the Innocent’.
  • Qualities of ‘the Sage’ archetype
  • Brands, characters and industries that embody ‘the Sage’.
  • Qualities of ‘the Explorer’ archetype
  • Brands, characters and industries that embody ‘the Explorer’.
  • Recap of brand archetypes discussed last week.
  • How to build a solid brand archetype.
  • You can have a mix of archetypes.
  • Speak Your Mind Question.
  • Outro: Brand archetype goes beyond just selecting characteristics.

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    LET’S CONNECT

    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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