Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building  strategies to bring those brands to life in the market. What you’ll learn about in this episode:

1. What brand architecture is and is not
2. Why brand architecture is an essential part of your brand strategy
3. The four most common brand architecture frameworks
   • Branded house
   • Sub-brands
   • Endorsed brand
   • House of brands
4. For each framework Josh dives into
   • Real world examples from the healthcare space
   • Strengths
   • Weaknesses
5. When you should take time to evaluate your brand architecture
6. Why it's essential to keep a constant eye on the interrelation and interactions between your brands and/or products

Additional resources: 

• Josh Dougherty on LinkedIn
• Information about Josh's keynote, The Memory Curators
• Branding Fundamentals eBook
• Brand Portfolio Strategy by David Aaker
• A Brave New’s Website