Brand architecture is an essential approach toward understanding how a brand portfolio interact with each other. Yet, it’s often overlooked by marketers, leading to costly mistakes. In this episode, Larry and Joan break down the five types of brand architecture with famous examples, and talk about problems that arise when brands ignore it.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/