Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importance of the brand to the business, how to perform a brand audit, and the biggest lessons learned from brands that must get it right – luxury hotels.