You may have heard the term brand audit and thought it sounds like a complex process and something only the big brands do. Well… Yes and no. The big brands do, of course, and their processes might be complex, but:

1. They most likely have an internal team or they hire a team to do the audit
2. You are probably not running a big multi-national corporation, so you don’t need it to be big and complex

But what is a brand audit?

To put it simply: It’s like a health check for your brand! 

A brand audit is a closer look at your brand to gain an understanding of where it stands right now, and to identify any problem areas that need to be fixed. Performing a brand audit gives you valuable insight into your brand’s current strengths and weaknesses, and will help you create a strategic road map for the next step of your branding journey!

It may sound daunting, but it needn’t be a massive undertaking! The scope of a brand audit can range from a simple check of your visual assets to make sure they are cohesive and aligned with your brand values, all the way to a comprehensive look at your brand’s inner core, external communication, customer satisfaction – and everything in between!

In this episode we take a closer look at brand audits – and some reasons why you might want to do a perform one.

Shownotes: https://petchy.no/shownotes/019/

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