This week, we're talking about awareness, the first stage in customer journey and a big part of brand building.

Awareness does pretty much what it says on the tin, you are trying to make as many people as possible, aware of you, your band, your company, your offering, and how you can help them. From a brand point of view, awareness is building the brand, because you're constantly building the brand and building more awareness, I would say that the key brand elements of awareness are your positioning and differentiation.

It's about identifying where your ideal customers are, where they're hanging out, are there particular publications that they read? Or they're going to certain events? What are they engaging with other part of certain groups, and then looking at how you can best communicate to them to get your message across and to grow their awareness.