In this episode I talk about the Law of Advertising rom 22 Immutable Laws of Branding, and why advertising is the new defence spending. There are elements of this that I'm not 100% in on - mainly that the only thing advertising is good for is to keep the competition at bay rather than anything more positive than that... but there you go, can't agree with them all!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

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