The first in the Brand Basics solo shows - I talk about the Law of Expansion and Contraction and why focus or lack thereof if key to whether you're creating a strong brand or hurting yourself in the long run.

I hope you don't mind these solo episodes, they're a bit self-indulgent and allow me to geek out a little. Let me know what you think and if you hate them or not...

You can read more about the Law of Expansion in the 22 Immutable Laws of Branding. Check it out on Amazon.

If you're a drinks brand looking to scale and need creative help to do so - get in touch: pienopienopieno.com

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