In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense.

Find yourself an angle and get others talking!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.