The Coca-Cola Compassion Lab

Brand Belonging And The Journey From Apple To IBM with Nancy Kramer


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Moving from Apple to IBM, Nancy Kramer shares about brand belonging and her journey towards becoming a Chief Evangelist at IBM iX. Starting from her origin story, she lays down her upbringing and history that led her to where she is now. She speaks about the individual’s grit and having that ability to take over, learning from one’s mistakes as well as others. She also shares about her days with Apple under Steve Jobs, highlighting the great lessons she learned. Imparting as well some inspiration to leaders, she talks about the importance of being able to lead yourself before leading others.

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The Coca-Cola Compassion LabBy Katherine Twells

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