We’ve spoken to many fitness professionals this year to get a clear understanding of the past, present, and exciting future of the industry. None of our previous guests, however, have opened co-branded locations with soccer star Cristiano Ronaldo or partnered with Apple to dominate the wearables market. 

To get the inside scoop on Crunch Fitness’ growth, we spoke with Ben Midgley, CEO and founding partner of Crunch Franchise, who has been immersed in big fitness for over a decade. It’s that expertise, and Midgley’s commitment to relationship building, that has allowed Crunch to open new locations every single month of this year’s pandemic, bar one. Because at the end of the day: “the overall offering of a gym will determine where a consumer chooses to go”. 

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This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.