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Brand Boutiques vs multi brand Authorised Dealers: pros, cons and some likely futures.
The retail experience for watches is changing - fast. Perhaps the biggest change happening right now are the watch brands taking more control (and a bigger slice of the pie) though the ever increasing use of single brand boutiques either operated directly by the brand or on their behalf by a third party.
Is this a good thing? It certainly makes discounts (or at least big discounts) pretty rare. But on the other hand, we've both found boutiques seem to provide a uniquely satisfying - dare I say, luxury - experience. Also what does this mean for the multi-brand AD? All this and more in the podcast, so stop reading and get listening.
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By Pete and JohnThe retail experience for watches is changing - fast. Perhaps the biggest change happening right now are the watch brands taking more control (and a bigger slice of the pie) though the ever increasing use of single brand boutiques either operated directly by the brand or on their behalf by a third party.
Is this a good thing? It certainly makes discounts (or at least big discounts) pretty rare. But on the other hand, we've both found boutiques seem to provide a uniquely satisfying - dare I say, luxury - experience. Also what does this mean for the multi-brand AD? All this and more in the podcast, so stop reading and get listening.